Sneakers and Interactive Media Culture

Nike and Apple launched today NIKE+. You don’t just take iPod nano on your run. You let it take you. Music is your motivation. Thanks to a unique partnership between NIKE and Apple, your iPod nano becomes your coach. Your personal trainer. Your favorite workout companion.

Get in gear. Grab an iPod nano, a pair of Nike+ shoes, and the Nike+iPod Sport Kit. Your shoes talk. Your iPod nano listens. Track your run in real time. Stay in sync. Connect your iPod nano, then connect with the world on nikeplus.com.

Here’s some other blog love around NIKE+:

Freshnessmag
Paul Mittleman (Stussy Creative Director)
Hiroshi Fujiwara
Josh Rubin
Adverblog

Check out the site.

Thanks to Joseph Cartman for the link. These were custom sneakers designed by Logan in Oakland A’s colors for our ‘2 Legit 2 Quit’ man, MC Hammer.

Check it out.

Check out Nike’s Collection Royale, a celebration for the true shot-callers. The collection is stacked with limited edition kicks and tees recognizing the players who give us a glimpse into the future of the playing field.

Check out the site.