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5th Dimension Presents ‘Out of Reach: London’
Global Sneaker Subculture’s Rarest Shoes to be Displayed in U.K. Exhibition

London, U.K. (May 26, 2004) ­
5th Dimension - http://www.5th-Dimension.info - the online source for need-to-know information on global street-wear and sneaker subculture, is launching its first ever exhibition in the UK. ‘Out of Reach: London’ will take place at Shoreditch’s M+R, 15A Kingsland Road, London E2 8AA, from the 11th-13th of June.

‘Out of Reach: London’ will be a globally inspired sneaker exhibition that displays some of the world¹s rarest and most coveted collectable footwear, including unseen and unreleased Nike Dunk SB production samples, co-branded special make-ups and artist collaborations. Shoes will be displayed amongst works from renowned and up-and-coming artists from around the globe - creators who are either entrenched in the sneaker subculture themselves or whose work represents the urban collective from which it emerged. In addition, visitors will have the chance to view new models from boutique sneaker brand JB Classics and custom designs from San Francisco graffiti artist Jor One.

5th Dimension chose London as the inaugural location for ‘Out of Reach’ because the city is one of the most dynamic yet most overlooked locations when it comes to promoting the depth of its sneaker culture. In presenting ‘Out of Reach: London,’ 5th Dimension aims to connect and celebrate London’s dynamic sneaker scene by showcasing some of the subcultures most prized rarities ­ many of which have never been seen publicly on British soil. ‘Out of Reach: London’ will also provide local and international sneaker/fashion brands, retailers, and media the opportunity to interact with their supporters from the UK and across Europe.

Featured Artists and Designers:

From San Francisco, USA: Greg pnut Galinsky, Marlo Flores, JB, Jor One, Diet
From London, UK: Warren Holder, Han Lee
From Japan: Yuichi Isaka, MSGR, Chocolate Soul
From New York City, USA: Stab
From Baltimore, USA: Oliver Jones of SLYANDROBBY

Location/Hours:

M+R (Makin and Rupert Gallery)
15A Kingsland Road
London E2 8AA
http://www.mrplacetofill.co.uk
info@mrplacetofill.co.uk
Phone: 07715642274

June 11th, 2004
Opening Night Reception
By Invitation Only
8:00 PM ­ 12:00 AM

June 12th and 13th 2004
Open to the Public
11:00 AM to 7:00 PM
Free Admission

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I just got back from Seoul, Korea where I spent some time checking out kicks in Itaewon, Apkujong, and Dongdaemun. The Recon Stash AF1’s were available in Itaewon before the Operation6453 SMS game was completed.

Check out the pictures from Seoul, Korea.

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May 17 through July 17 2004
at the Visionaire Gallery
11 Mercer Street (between Grand & Canal), SoHo, NYC

Check out the site.

Nike Operation 6453

May 19, 2004

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Urban Challenge.
Nike is launching a high-octane promotion in Manhattan that uses SMS to facilitate a street level, scavenger hunt-style race with a limited edition shoe as the prize. The contest, and an accompanying Web site, showcase Nike’s new military-inspired urban hiking shoe, the Air Force-X MID. “Operation 6453″ challenges participants to find 16 Nike posters over a four-day period. Top finishers — those who find the most posters the fastest — will win the chance to buy a pre-release edition of the shoe, designed by New York street artist Stash. The individual who scores the most points will receive an unspecified “grand prize.” Runner-up hunters will be eligible to buy the upcoming shoe at a pre-launch event.

Check out the wild postings in New York City.

Read about it on niketalk.com.

Read about it on Adweek.

Check out the Operation6453.com site.